Tag Archives: Media

Hot On The Presses…

Having your content published in the newspaper or a quality trade journal can add credibility and exposure for your professional expertise, but how should you go about selecting a readable topic, developing a story idea and pitching your story to an interested editor?
 
Here are some quick tips inspired by great questions from one of my clients

Read first …

If there is a publication you admire, feel is well suited to your ideas or has an ideal subscriber base for you to reach, scan through several recent editions. Get a feel for the kinds of articles and columns the publication covers. Get a sense of the tone and pitch of their stories: are they deep and detailed, or light and breezy? Do they reference a range of other sources or simply provide “top tips” and practical ideas? What are the hot topics or themes in the area you wish to write about?

Figure out what you might have to say…

Before you write anything, have a clear idea of what you might want to write about and what might be of interest to your target reader. If your topic has been covered recently, how can you build on what has been published already? Where can you add a new or slightly different perspective? Can you bring additional concrete examples or “how to” steps into the discussion?

Why should anyone read it? …

Once you have thought about what’s already been written and what new slant or perspective you might be able to offer – think about what the reader might have to gain from reading your article or listening to your ideas. While an article is a potential soapbox for providing your point of view to a wider audience, it should also provide a call to action and leave the reader better for having taken away some of your ideas. What are the 3-5 points that someone will learn as a result of reading your piece?

Write the Abstract …

Now write a “pitch paragraph” or abstract rather than the full article. This will save you a lot of time and wasted effort writing an article that struggles to find a placement, or rewriting an article which hits the right notes but is not best suited to a publication’s audience. Use 300 to 500 words to outline your core theme, highlight the main points your article will touch on, and an overview of the leave behinds you will deposit in the mind of the reader.

Show where it fits…

If you can, show how your article will fit into the landscape of the discussion topic (i.e., x writer recently referenced this, this article will go beyond that idea to discuss y & z in more detail and demonstrate how n happens …).

These are just a few ideas on how to get your content noticed by editors.  I’d love to hear your hot tips for getting ‘on’ the presses.  

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